Saudi Arabia has one of the world's highest Snapchat penetration rates. The platform is not just for entertainment — it is a massive conversion tool for brands that understand the algorithm and content display method.
The Nature of Appropriate Content for Snapchat
The Snapchat audience moves at very high speed. An ad that looks like a television commercial will be skipped in a fraction of a second. The key to Snapchat is "Native Experience" — ads that look like normal everyday user-generated content.
Strategies for Lowering Campaign Costs (CPA)
- UGC Format: Simple videos, shot vertically with a phone camera, featuring a real person talking about or interacting with the product spontaneously are unquestionably the best performers.
- The Killer First Second: On Snapchat, the first second is the most important. Use large animated text, a sudden movement, or an attention-grabbing sound to stop immediate skipping.
- Using AR Lenses: Interactive augmented reality lenses that allow the customer to "try" the product or have fun interaction create deep brand connection and record viral reach.
Always test multiple types of content, and update your ads at a rapid pace to avoid "Ad Fatigue" which happens on Snapchat faster than any other platform.
Mohamed Reda
Creative Director & Marketing Consultant based in Kuwait. Founder of Mashhor Hub.
