There is a persistent myth that "people in the Gulf don't read emails; they only use WhatsApp." While WhatsApp is critical, abandoning email is a massive mistake for e-commerce brands.
The Role of Email in the Ecosystem
WhatsApp is for urgency and quick alerts. Email is for education, brand building, and complex visual storytelling. The highest ROI comes from combining both via omnichannel automation.
Essential Automated Flows
- The Browse Abandonment Flow: Target users who looked at a high-ticket item but didn't add it to their cart.
- The VIP Post-Purchase Flow: After a customer's third purchase, trigger a special flow that offers them exclusive community access or a high-value discount tier.
- The Replenishment Campaign: If you sell consumables, calculate the average usage time and send an automated reminder exactly when they are likely running low.
Automation handles the heavy lifting, allowing you to focus on strategy and creative direction.
Mohamed Reda
Creative Director & Marketing Consultant based in Kuwait. Founder of Mashhor Hub.
